Logo Rethinking Healthcare Final 2-01
Logo Rethinking Healthcare Final 2-01

About Us

The objective of healthcare should be to maximize the quality of life for the entirety of one’s life. At Rethinking Healthcare, we believe this should include the human body and mind, not a sole focus on the presence or absence of an illness or the presence or absence of functionality. Living a healthful life should be considered a team sport, with health professionals being the “coaches” and the individual as the “star athlete”. We also believe there is a cost to everything in life, but cost should not be prohibitive to the access to care.

Many individuals who comment on healthcare issues advocate for “solutions” driven by ideology, rather than practical or economic viability. We firmly believe that solutions to outrageous regulation and prices exist within market dynamics.

For these reasons, Rethinking Healthcare is being brought to the marketplace of ideas with the goal of bringing access to information for those in need, while offering solutions to existing problems, in a practical and meaningful sense.

What experts say?

“This book could spark the kind of refreshing change so necessary in American healthcare today. It’s the ideal time for us to learn the lessons Todd Furniss shares in The 60% Solution helping us all achieve 100% of the change necessary to make affordable patient-centered care a reality in our lifetime.”
Michael Landes
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“Rooted in and motivated by his own family’s tragic medical history, Todd Furniss offers an insider’s look at what works, and what doesn’t work, in our healthcare system. Furniss rejects ideological calls for magic-bullet solutions like single payer. Instead, he identifies the problem areas in health care and offers laser-guided, practical reforms that will just make our system work better.”
Robert Lawson
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“The 60% Solution weaves together personal anecdotes, interesting business cases, and compelling policy recommendations to make a powerful case for healthcare reform. The author has first-hand experience with the vagaries, wastefulness Definitely recommended reading for innovative and forward-thinking policy makers.”
Stephen Jordan
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Todd Furniss -
Founder And CEO

Todd Furniss has over 30 years of global experience in private equity, consulting, and operations as a senior level operating executive. Mr. Furniss has done business extensively throughout the Americas, the European Union and Asia. Additionally, he has implemented operations strategies that grew businesses in more than 10 industries. He currently serves as the CEO of gTC Group, a private investment firm dedicated to creating value for stakeholders in middle-market, technology-enabled business services, financial services, and healthcare companies and the correlated real estate. His life circumstances have lead him to develop a passion for healthcare and a strong desire to address and rectify our current system’s shortcomings. Furniss is the author of “The 60% Solution: Rethinking Healthcare” and the host of podcast, “Civil Discourse”.